Jan 262016


World politics are becoming more and more digital-aware, and the US presidential election is no exception.

We are getting used to politicians being active on social media but a candidate embracing new gTLDs… now that’s impressive!

Taking full advantage of the “personal space” potential of the .BIO new gTLD, Democratic Party would-be nominee Bernie Sanders is showcased on the web address www.bernie.bio. The site claims independence from Sanders himself with a note stating that “This website was built & is maintained by volunteers with no official relation to Bernie Sanders.” It does however show avantgarde use of a new gTLD domain name by his supporters.

Sanders is considered former US Secretary of State Hillary Clinton’s main rival for the Democratic Party Primaries set to start in February.