Jan 152016
 

Auction

If the auction held during the Namescon conference is anything to go by, domain investors are warming up to the opportunities offered by new gTLDs.

Last year was the first time new gTLD names featured in a Namescon auction, the very first new gTLDs having launched just months before the January 2015 event. This year some of those names came back at auction and where they had sold for a few hundred dollars in 2015, they now went for a few thousand.

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Jan 122016
 

premium domain names

Registry StartingDot’s Premium TLD 50 index for Q4 2015 shows strong growth for this segment of the new gTLD market. Premium TLDs are defined as Latin character suffixes (no IDNs) that are not brand or geographic terms and with an average retail price of over US$40. These suffixes are the business class section of the domain industry.

The Premium sector grew by 7% in the last quarter of 2015, riding a strong trend overall which saw total new gTLD growth rates rise from 26% in Q3 to 41% in Q4. Part of the increase seems attributable to improving awareness of TLDs in China, with domain investors making high volume domain registrations in the last few months.

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Jan 062016
 

premium domain names

There is an intrinsic value proposition to new gTLDs. They mean to give users fresh naming possibilities and provide more meaningful Internet addresses. And to do so at much reduced prices.

Premium names before TLDs

Reduced prices? Really? This is where eyebrows start being raised. How so?

Well before the advent of new gTLDs, few suffixes offered any real ability to differentiate. Users thus looked to the second level, not the top level, for a way to get their web addresses to stand out from the crowd. So began a vicious circle of value going to the limited number of meaningful second level names since at TLD level, the only string with any real equity was .COM.

 

Read the rest of this article on CircleID, where it was first published.