May 272017
 
sncf oui

In what can only be seen as a major coup for new gTLDs, the French national railway’s ecommerce website is set to ditch the .COM web address it’s used for the last 17 years in favour of its own Dot Brand.

French media are reporting that SNCF’s www.voyages-sncf.com will become www.oui.sncf in November 2017.

Oui (“yes” in French) is the base for the new branding the French railway company is to launch across its high-speed rail services starting this July.

Voyages-sncf.com is the number one ecommerce website in France, with a total of 86 million tickets sold in 2016. At peak volume last year, an incredible 240,000 tickets were sold daily through the site. Predicted 2020 revenue stands at 5 Billion euros!

Jan 122016
 

premium domain names

Registry StartingDot’s Premium TLD 50 index for Q4 2015 shows strong growth for this segment of the new gTLD market. Premium TLDs are defined as Latin character suffixes (no IDNs) that are not brand or geographic terms and with an average retail price of over US$40. These suffixes are the business class section of the domain industry.

The Premium sector grew by 7% in the last quarter of 2015, riding a strong trend overall which saw total new gTLD growth rates rise from 26% in Q3 to 41% in Q4. Part of the increase seems attributable to improving awareness of TLDs in China, with domain investors making high volume domain registrations in the last few months.

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Jan 062016
 

premium domain names

There is an intrinsic value proposition to new gTLDs. They mean to give users fresh naming possibilities and provide more meaningful Internet addresses. And to do so at much reduced prices.

Premium names before TLDs

Reduced prices? Really? This is where eyebrows start being raised. How so?

Well before the advent of new gTLDs, few suffixes offered any real ability to differentiate. Users thus looked to the second level, not the top level, for a way to get their web addresses to stand out from the crowd. So began a vicious circle of value going to the limited number of meaningful second level names since at TLD level, the only string with any real equity was .COM.

 

Read the rest of this article on CircleID, where it was first published.