So DotAfrica is finally about to launch. Years of being embroiled in legal disputes would make anyone impatient to start earning revenue. But sending out marketing emails based on the argument that people should register their trademarks before someone else does? Really?
For a registry, this seems so 2012. Surely now that new gTLDs are with us, registrants are looking for value in specific strings rather than trying to register in every single one for protection? A task that not only seems Herculean and mega expensive, but also slightly passé thanks to the new mechanisms like the Trademark Clearinghouse (TMCH) and the Uniform Rapid Suspension System (URS) which came with the new gTLD program.