In what can only be seen as a major coup for new gTLDs, the French national railway’s ecommerce website is set to ditch the .COM web address it’s used for the last 17 years in favour of its own Dot Brand.
French media are reporting that SNCF’s www.voyages-sncf.com will become www.oui.sncf in November 2017.
Oui (“yes” in French) is the base for the new branding the French railway company is to launch across its high-speed rail services starting this July.
Voyages-sncf.com is the number one ecommerce website in France, with a total of 86 million tickets sold in 2016. At peak volume last year, an incredible 240,000 tickets were sold daily through the site. Predicted 2020 revenue stands at 5 Billion euros!