Sep 252015
 

VW

L’extension Internet “point scandale” n’existe pas encore, mais les entreprises ont déjà bien compris comment mettre les noms de domaine au profit de leur communication. Même quand celle-ci est de crise.

Dès le début du “diesel gate”, Volkswagen a joué cette carte. Affronter l’affaire des logiciels tricheurs permettant aux diesels de la marque de passer les tests antipollution américains. Ne rien nier. Informer. Jusqu’à des déclarations très directes, comme le maintenant célèbre “on a totalement merdé” de Michael Horn, patron de VW USA.

La firme de Wolfsburg s’apprête-t-elle à passer à une nouvelle étape dans cette stratégie, celle de la communication directe par le biais de site dédiés? C’est ce que semblent indiquer de récents enregistrements de noms de domaine commevolkswagendieselinfo.com ou vwemissioninfo.com.

Lire la suite sur Le Huffington Post.

Sep 222015
 

ski

Figures just released by snow sports industry body Domaines Skiables de France (DSF) show France back on the top spot in global ski destination rankings.

Over the 2014-2015 season French ski resorts totalled 53.9 million “ski days”. That’s 2.7% less YoY, but less of a decrease than the US. America’s 5.2% fall to 53.6 million ski days means France just overtakes it.

Austria is third with 51.8 million ski days for the 2014-2015 season.

Since official attendance figures for ski resorts started being recorded in the 70s, France has held the top spot 3 times previously.

For the upcoming season, skiing has a new Internet suffix: .ski. DFS and major French, US and Austrian resorts have all registered their .ski domain names since the suffix launched with web addresses like www.tignes.ski already active.

Sep 012015
 

Wired

The Italian edition of Wired magazine is running a feature on “one of the most coveted new domains”: .bio.

In Italy, organic living is extremely important. That’s probably why leading Italian registrar Register.it has found .bio to be one of the most dynamic and fast selling new gTLDs.

Wired showcases .bio’s success in Italy and explains why the domain is important to consumers and businesses keen on healthy living and eating.

Read the Wired article here.