It’s been a long run, but it’s all downhill from here! After 2 years ICANN, the organisation in charge of managing the global Internet’s namespace, has given .ski the green light. From today, July 1st, the first ever Internet address dedicated to the ski and snowsports community is now live.
Operated by Dublin-headquartered company StartingDot, .ski becomes available today for trademark holders through a 60-day “sunrise” period running from July 1 to August 30, 2015.
During a concurrent “limited registration period”, also ending on August 30, leading snowsport federations and their affiliates will have priority access to .ski.
The .ski launch is being supported by an international marketing campaign. Under the byline “we are .ski”, StartingDot has partnered with leading resorts such as France’s Tignes, and top athletes such as Léa Lemaire to build awareness around the new web address.