Dec 122014
 

auc

Domain Incite reports that the first company to stop using its .COM web address in favour of its own Dot Brand TLD has now backtracked.

Chinese company Citic had started using limited.citic as its main web address in September, but has now reverted to citic.com.

The new gTLD domain http://www.limited.citic/ no longer resolves at all.

The start of a trend or just a one-off decision?