May 302014
 

XXX

The sale of sex.xxx is being announced as part of a $ 5 million premium domain name deal. Dot XXX operator ICM Registry is claiming a multi-year deal with Barron Innovations, which is said to be “connected to one of the most prestigious, well-established and highly successful groups in the adult entertainment industry.”

ICM Registry has now been operating Dot XXX for 3 years and has sold a number of high-value premium names in that period.

Other names in the Barron deal include cam.xxx, phone.xxx and black.xxx, all claimed to have been sold for 6 figure amounts, and web.xxx, market.xxx, mate.xxx and education.xxx.

The deal also seems to include participation in ICM Registry’s Domain Matching Program. Beyond Dot XXX, ICM has applied for PORN, ADULT and SEX as part of ICANN’s new gTLD program. It has already won the first two, which it hopes to launch in 2014. Dot SEX is less certain as this TLD was also requested by others and will therefore be going to auction. The winning bid will no doubt have to be particularly large to secure this TLD.

ICM’s program provides owners of Dot XXX names with an opportunity to secure matching names in whatever other adult TLDs ICM ends up operating.

In the meantime, Barron intends to develop its newly acquired Dot XXX domain names over the coming year.

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