Amazon’s bid for Dot Amazon appears to be over. On May 14, 2014, the ICANN Board’s New gTLD Program Committee (NGPC) resolved “that the applications for .AMAZON (application number 1-1315-58086) and related IDNs in Japanese (application number 1-1318-83995) and Chinese (application number 1-1318-5581) filed by Amazon EU S.à r.l. should not proceed.”
Amazon submitted a total of 76 applications in the first round of ICANN’s new gTLD program, many of which are for generic terms such as “deal”, “talk”, “play” or “buy”. As one of the most prolific new gTLD applicants, the world’s biggest ecommerce company will no doubt be upset by the NGPC’s decision.
The decision itself comes in the light of fierce opposition to Dot Amazon from some GAC (Governmental Advisory Committee) member countries, which led to the committee objecting as a whole. Hardwired into the new gTLD program rules is a presumption that when governments object as one to an application, it will not be allowed to proceed.
So there was probably very little the NGPC could do to ignore the GAC Objection Advice received on Dot Amazon, even though it may seem inconsistent to some. Objections to Dot Amazon were raised due to its similarity to the Amazonia region. Yet in the case of Dot Spa, which is an exact match for the name of a city in Belgium, although that country objected, the full GAC did not.
As a result, the NGPC also ruled in its May 14 meeting that the application for Dot Spa would now be allowed to proceed through the normal process.